Looking for the overview — what this API returns, what it costs, and a call you can run without a key? See the Morrisons UK Groceries API page →

E-commerce & Marketplaces

Morrisons UK Groceries API & Scraper

Morrisons UK Groceries API returns live Morrisons UK Groceries data as clean JSON for morrisons uk groceries The primary endpoint, search, returns products with current GBP shelf price, unit price, availability, More Card offers and member price when a single-item amount is published….

4 actionsLive JSON1,000 free credits$0.67–$1.50 / 1,000 creditsMCP-ready

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Developers reach for it when they need to track product listings, prices, availability, variants and reviews without maintaining one-off scraping code or separate API contracts. If you were about to build or fix a Morrisons UK Groceries scraper, this API is the maintained alternative — it returns the same data as clean JSON, with the proxies, rotation and anti-bot handling already solved. This page covers the live example, request shape, response shape and available actions: search, product/detail, category, categories. Every request uses the same ReefAPI envelope, one API key and one shared credit pool, so it fits alongside the rest of your data stack.

Live example

Real request and response JSON

Captured from the indexed primary action, search, on Oct 2, 2026, 11:03 PM UTC.

Captured request

{
  "method": "POST",
  "url": "https://api.reefapi.com/morrisons/v1/search",
  "headers": {
    "x-api-key": "$REEF_KEY",
    "content-type": "application/json"
  },
  "body": {
    "query": "cheese",
    "limit": 24
  }
}

Captured response

{
  "ok": true,
  "meta": {
    "api": "morrisons",
    "endpoint": "search",
    "mode": "live",
    "latency_ms": 930.7,
    "record_count": 24,
    "bytes": 330824,
    "cache_hit": false,
    "upstream_requests": 1,
    "warnings": [
      "Unknown parameter: include_pii"
    ],
    "charged_credits": 3,
    "version": "0.1.0",
    "request_id": "444ca4a10f9447d3",
    "queue_ms": 1
  },
  "data": {
    "products": [
      {
        "id": "108435874",
        "product_id": "26fa2934-5399-44ec-adcd-a7ba4278190d",
        "title": "Morrisons The Best Parmigiano Reggiano",
        "brand": "Morrisons The Best",
        "pack_size": "170g",
        "price_gbp": 3.85,
        "source_base_price_gbp": 3.85,
        "currency": "GBP",
        "original_price_gbp": null,
        "unit_price_gbp": 22.65,
        "unit": "kg",
        "member_price_gbp": null,
        "member_unit_price_gbp": null,
        "member_unit": null,
        "member_offers": [],
        "promotions": [],
        "available": true,
        "in_current_catalog": true,
        "category_path": [
          "Fresh Foods",
          "Cheese",
          "Parmesan Cheese"
        ],
        "dietary_labels": [],
        "rating": 4.9,
        "review_count": 10,
        "is_new": false,
        "guaranteed_product_life": {
          "quantity": 1,
          "unit": "MONTH"
        },
        "image": "https://groceries.morrisons.com/images-v3/4b85987b-1398-4173-a0c1-3546047c9d74/2fd6ad4c-bea9-4562-9ac6-0bd311b6a117/300x300.jpg",
        "url": "https://groceries.morrisons.com/products/108435874",
        "group_type": "featured"
      },
      {
        "id": "111052591",
        "product_id": "083e8e54-8d7a-4a8e-9e12-5305fe116c15",
        "title": "Morrisons The Best Barrel Aged Feta",
        "brand": "Morrisons The Best",
        "pack_size": "150g",
        "price_gbp": 2.65,
        "source_base_price_gbp": 2.65,
        "currency": "GBP",
        "original_price_gbp": null,
        "unit_price_gbp": 17.67,
        "unit": "kg",
        "member_price_gbp": 2.38,
        "member_unit_price_gbp": 15.87,
        "member_unit": "kg",
        "member_offers": [
          "The Best Save 10% - More Card Price"
        ],
        "promotions": [
          {
            "id": "[trimmed-depth]",
            "description": "[trimmed-depth]",
            "terms": "[trimmed-depth]",
            "member_only": "[trimmed-depth]",
            "multibuy": "[trimmed-depth]",
            "equivalent_price_gbp": "[trimmed-depth]",
            "equivalent_unit_price_gbp": "[trimmed-depth]",
            "unit": "[trimmed-depth]"
          }
        ],
        "available": true,
        "in_current_catalog": true,
        "category_path": [
          "Fresh Foods",
          "Cheese",
          "Soft Cheese"
        ],
        "dietary_labels": [
          "Vegetarian"
        ],
        "rating": 3.7,
        "review_count": 3,
        "is_new": false,
        "guaranteed_product_life": {
          "quantity": 1,
          "unit": "MONTH"
        },
        "image": "https://groceries.morrisons.com/images-v3/4b85987b-1398-4173-a0c1-3546047c9d74/4a1e3e70-55ac-4152-bacd-2c37f801bed7/300x300.jpg",
        "url": "https://groceries.morrisons.com/products/111052591",
        "group_type": "featured"
      },
      {
        "id": "108998175",
        "product_id": "cfb933cb-4f37-4bfc-808b-0c3a724c76be",
        "title": "Morrisons The Best Mozzarella Di Bufala Campana PDO",
        "brand": "Morrisons The Best",
        "pack_size": "125g",
        "price_gbp": 2.5,
        "source_base_price_gbp": 2.5,
        "currency": "GBP",
        "original_price_gbp": null,
        "unit_price_gbp": 20,
        "unit": "kg",
        "member_price_gbp": 2.25,
        "member_unit_price_gbp": 18,
        "member_unit": "kg",
        "member_offers": [
          "The Best Save 10% - More Card Price"
        ],
        "promotions": [
          {
            "id": "[trimmed-depth]",
            "description": "[trimmed-depth]",
            "terms": "[trimmed-depth]",
            "member_only": "[trimmed-depth]",
            "multibuy": "[trimmed-depth]",
            "equivalent_price_gbp": "[trimmed-depth]",
            "equivalent_unit_price_gbp": "[trimmed-depth]",
            "unit": "[trimmed-depth]"
          }
        ],
        "available": true,
        "in_current_catalog": true,
        "category_path": [
          "Fresh Foods",
          "Cheese",
          "Mozzarella Cheese"
        ],
        "dietary_labels": [],
        "rating": 4.5,
        "review_count": 11,
        "is_new": false,
        "guaranteed_product_life": {
          "quantity": 1,
          "unit": "WEEK"
        },
        "image": "https://groceries.morrisons.com/images-v3/4b85987b-1398-4173-a0c1-3546047c9d74/1332576c-15f2-48a4-9534-96230bbf4633/300x300.jpg",
        "url": "https://groceries.morrisons.com/products/108998175",
        "group_type": "featured"
      }
    ],
    "total": null,
    "returned": 24,
    "next_cursor": "2ceafbc5-cde6-47f7-b077-4d5da0821a24",
    "has_more": true,
    "duplicate_rows_dropped": 0,
    "featured_rows": 4,
    "category": null
  }
}

Actions

What the Morrisons UK Groceries API does

Action	Description	Concrete use case	Key params
search	Search the anonymous UK online grocery assortment. No location-specific stock; GTIN/EAN is unavailable on the measured source.	Pricing teams call search to search the anonymous UK online grocery assortment.	query, limit, cursor
product/detail	Resolve a retailer product id to full public grocery detail.	Marketplace operators call product/detail to resolve a retailer product id to full public grocery detail..	id
category	List a category from categories; follow next_cursor for subsequent pages.	Catalog enrichment teams call category to list a category from categories; follow next_cursor for subsequent pages..	category_id, limit, cursor
categories	Read the source top-level categories and one child level.	Retail analysts call categories to read the source top-level categories and one child level..	none

Code samples

Call search from your stack

curl -X POST https://api.reefapi.com/morrisons/v1/search \
  -H "x-api-key: $REEF_KEY" \
  -H "content-type: application/json" \
  -d '{"query":"cheese","limit":24}'

import requests

r = requests.post(
    "https://api.reefapi.com/morrisons/v1/search",
    headers={"x-api-key": REEF_KEY},
    json={
  "query": "cheese",
  "limit": 24
},
)
print(r.json()["data"])

const res = await fetch("https://api.reefapi.com/morrisons/v1/search", {
  method: "POST",
  headers: {
    "x-api-key": process.env.REEF_KEY,
    "content-type": "application/json",
  },
  body: JSON.stringify({
  "query": "cheese",
  "limit": 24
}),
});
const { ok, data, meta, error } = await res.json();

MCP one-liner

Ask your MCP-connected assistant: call reefapi.morrisons.search with {"query":"cheese","limit":24}.

Use cases

Who uses this API and why

Pricing teams use Morrisons UK Groceries to search the anonymous UK online grocery assortment.
Marketplace operators use Morrisons UK Groceries to resolve a retailer product id to full public grocery detail..
Catalog enrichment teams use Morrisons UK Groceries to list a category from categories; follow next_cursor for subsequent pages..
Retail analysts use Morrisons UK Groceries to read the source top-level categories and one child level..

FAQ

Questions developers ask before integrating

What is the Morrisons UK Groceries API?

Morrisons UK Groceries API is a ReefAPI endpoint group for morrisons uk groceries It returns live JSON through POST requests under /morrisons/v1.

Is the Morrisons UK Groceries API free to try?

Yes. ReefAPI starts with 1,000 free credits, no card required. Morrisons UK Groceries calls use the same shared credit balance as every other ReefAPI engine.

Do I need a Morrisons UK Groceries login or account?

No login to Morrisons UK Groceries is needed for the API response. You call ReefAPI with your x-api-key header, and the playground can run live examples before you create a production key.

How fresh is the Morrisons UK Groceries data?

The page example is captured from a live search call, and production requests fetch live data through ReefAPI rather than a static sample.

How many credits does the Morrisons UK Groceries API use?

Morrisons UK Groceries actions currently cost 1-3 credits per successful call. Failed or blocked calls are free. All APIs draw from one credit pool.

Can I call Morrisons UK Groceries from an AI assistant or MCP client?

Yes. Connect ReefAPI once through MCP and your assistant can call morrisons actions with the same key, credit pool and JSON envelope used by normal REST requests.

Is the Morrisons UK Groceries API a Morrisons UK Groceries scraper?

It is the managed alternative to a DIY Morrisons UK Groceries scraper. Instead of building and maintaining your own scraper — proxies, headless browsers, captcha and constant breakage — you call one ReefAPI endpoint and get the same morrisons uk groceries back as clean JSON.

Why does my Morrisons UK Groceries scraper keep getting blocked?

Most Morrisons UK Groceries scrapers break on anti-bot defenses, rate limits and IP bans that need rotating residential proxies and browser fingerprinting to clear. ReefAPI handles all of that for you — no proxies, no captchas, no maintenance — and returns live JSON. Blocked calls are free.

docs / morrisons

Morrisons UK Groceries

base /morrisons/v14 endpoints

post/morrisons/v1/search3 credits

Search the anonymous UK online grocery assortment. No location-specific stock; GTIN/EAN is unavailable on the measured source.

Parameter		Allowed / range	Description
query	required	—	Product search text, at most 50 characters.
limit = 24	optional	1–48	Products per source page, clamped to 1–48. Featured groups are preserved.
cursor	optional	—	Opaque next_cursor from the same query or category, valid for up to five minutes. Omit for the first page.

Try in playground →

post/morrisons/v1/product/detail3 credits

Resolve a retailer product id to full public grocery detail.

Parameter		Allowed / range	Description
id	required	—	Retailer id returned by search, or its groceries.morrisons.com product URL. This is not a barcode.

Try in playground →

post/morrisons/v1/category1 credit

List a category from categories; follow next_cursor for subsequent pages.

Parameter		Allowed / range	Description
category_id	required	—	UUID from categories. Use that UUID rather than retailer_category_id.
limit = 24	optional	1–48	Products per source page, clamped to 1–48. Featured groups are preserved.
cursor	optional	—	Opaque next_cursor from the same query or category, valid for up to five minutes. Omit for the first page.

Try in playground →

post/morrisons/v1/categories1 credit

Read the source top-level categories and one child level.

Try in playground →

Example request · search

curl -X POST https://api.reefapi.com/morrisons/v1/search \
  -H "x-api-key: $REEF_KEY" \
  -H "content-type: application/json" \
  -d '{"query":"cheese","limit":24}'

Response shape

{
  "ok": true,
  "data": { /* the result */ },
  "meta": {
    "latency_ms": 240,
    "record_count": 12,
    "completeness_pct": 100
  },
  "error": null
}

Built for volume

5M+ requests a day

Measured at 60 requests a second across the fleet, with no central bottleneck. Volume pricing is on request, and per-key limits are raised for high-volume accounts.

Missing a source?

We build it

Tell us a site we do not cover yet and it becomes an engine. A customer asked for bestprice.gr on a Sunday and it was in the catalog the next day.

Support

2 minute median reply

Median time from a question in the live chat to the first answer, measured across every answered conversation. Setup help included, no support tier to buy.

One key, one balance

Every API included

No per-site plans and no separate subscriptions. One key and one credit pool across the whole catalog, so adding a source costs nothing up front.

Planning something large? Tell us the volume and the sources and we will come back with what it costs and what we would have to build.

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