SSG.COM as JSON: E-mart prices, unit prices, stock and delivery
SSG.COM (쓱닷컴) is the online mall of Korea's Shinsegae and E-mart group: E-mart groceries delivered from a store (쓱배송), SSG early-morning delivery (새벽배송), E-mart Traders, Shinsegae Mall, the department store and marketplace sellers in one catalogue, priced in won.
4 active endpoints. Every call is 3 credits.
- POST/ssg/v1/search
- POST/ssg/v1/product
- POST/ssg/v1/reviews
- POST/ssg/v1/categories
What SSG.COM (쓱닷컴) endpoints does ReefAPI ship?
4 live read endpoints. Read-only data API: no writes, no account actions, no dashboard access on the target site.
SSG.COM (쓱닷컴) API
4 of 4 endpoints, ready to run
Milk from E-mart stores, cheapest first
// Press "Try it" and this pane shows exactly what the // live site returned this second — including an empty // result, if that is the truth. No key, no account.
How the SSG.COM (쓱닷컴) API works
SSG.COM (쓱닷컴) is a normal ReefAPI surface — the same four rules that hold for every other engine on the key.
No OAuth app, no request signing, no per-site account. One key covers all 585 engines.
Every route is a POST with a JSON body. Parameters are validated against the published schema before anything is charged.
Credits, not seats. Failed and blocked calls are never charged, and cache hits cost nothing.
One envelope everywhere. meta carries latency_ms, record_count and the endpoint that answered.
From a keyword to a daily E-mart price and stock check
Search once, keep the item ids, then check each item's price and stock.
40 rows per page with regular and discounted price, unit price, stock, delivering store, delivery promise, rating and review count; total from SSG's own count.
The item's live price, benefits, stock, store, delivery and review summary.
30 reviews per page with rating, text, option and taste or freshness answers.
A price, unit price and stock series for E-mart and SSG.COM items that can sit next to Coupang, Kurly and 11st.
curl -X POST https://api.reefapi.com/ssg/v1/search \
-H "x-api-key: $REEF_KEY" \
-H "content-type: application/json" \
-d '{"query":"우유"}'{
"ok": true,
"data": { … },
"meta": {
"api": "ssg",
"endpoint": "search",
"mode": "live",
"latency_ms": …,
"record_count": …
},
"error": null
}What an SSG.COM field actually contains
Fields that read differently from how they look. Every row was measured against live SSG.COM answers on 2026-10-18.
| Field | What it holds |
|---|---|
| price, discount_price | price is the regular price in won (the page's 판매가); discount_price is the price the page shows after the item's own discount, and is null when there is no discount. The shown price matched the item's own page on 12 of 12 items across six malls. |
| coupon_applied | true when SSG has already applied an automatic coupon to the shown price (쿠폰할인). |
| unit_price, unit | The site's own unit price and its unit, for example 189 per 100ml. Present on 224 of 320 search rows; goods without a unit price return null. |
| member_benefit_krw, card_discount_texts | Benefits printed next to the price: the 신세계 유니버스 club amount in won (132 on a 1,890 won milk) and card texts such as 3% 카드할인 or 청구할인. They are not folded into price. |
| store_no, store_name, store_defaulted | E-mart, Traders and early-morning goods are priced and stocked by one store or centre. Without a saved delivery address SSG uses its default store (E-mart 월계점 on 2026-10-18); those rows say store_defaulted true. Other stores need a member address and are not available. |
| stock_qty, early_morning_stock_qty | Stock count at the delivering store, and the stock of the same item for early-morning delivery. One milk had 44 at the E-mart store and 123 at the early-morning centre in the same minute. Some marketplace rows carry 99999, which is the source's own value. |
| mall, sold_by, vendor_id | mall is the SSG mall a row is listed in (emart, traders, early_morning, shinsegae, department …); sold_by is emart, traders, ssg (early-morning) or seller; vendor_id is SSG's supplier id. |
| rental, monthly_fee_text | Rental and subscription offers have no purchase price: price is null and the monthly fee text is returned instead. |
Prices are SSG.COM's prices in won and were identical from Korean and non-Korean networks (40 of 40 rows). Logged-out data only: no member-only prices and no choice of E-mart store.
SSG.COM coverage, measured
Every number below was read from live SSG.COM answers on 2026-10-18, in two runs of 40 calls each.
SSG.COM Korea, prices in won. 우유 matched 162,260 items and 라면 222,002 across E-mart, Traders, early-morning delivery, Shinsegae Mall, the department store and marketplace sellers.
우유 162,260 → E-mart catalogue 79,583, Traders 1,255, Shinsegae Mall 87,506, 쓱배송 218, 새벽배송 195, 3,000 to 5,000 won 6,288 (40 of 40 rows in range), free shipping 87,575, 흰우유 category 16,424.
The shown price matched the item's own SSG.COM page on 12 of 12 items in six malls; search row and product agreed on price, discount and stock for 6 of 6 items.
On 320 search rows across 8 queries: title, image, price, stock and vendor id 320/320; rating and review count 287; member benefit 230; unit price 224; delivering store 218 (all E-mart, Traders and early-morning rows); delivery promise 200.
E-mart rows are for SSG's default store (store_defaulted true). The same 40 rows were identical from Korean and non-Korean networks.
Logged-out data only; no choice of E-mart store; 40 rows per page up to page 100; product returns the listing and review summary, not the page's description or option table.
What people build with SSG.COM (쓱닷컴)
The jobs this data is most often used for.
endpoints
credits per call
Track E-mart grocery prices and unit prices every day for a basket of products.
Compare SSG.COM prices with Coupang, Kurly and 11st for the same item.
Watch stock and delivery promise for 쓱배송 and 새벽배송 items.
Monitor discounts, member benefits and card offers across E-mart, Traders and Shinsegae Mall.
What SSG.COM (쓱닷컴) data costs
The cheapest call here is 3 credits, so $15/mo (Pro) buys 3,333 of them — $1.50 per 1,000 credits. Credits roll over and never expire, and failed or blocked calls are not charged.
Full pricing →- 1,000 free credits on signup, no card
- One key, all 585 APIs, one credit pool
- Failed and blocked calls are never charged
- Credits roll over and never expire
Call it in two lines
Sign up, get 1,000 credits and one key that works on every engine. Then this is the whole protocol.
curl -X POST https://api.reefapi.com/ssg/v1/search \
-H "x-api-key: $REEF_KEY" \
-H "content-type: application/json" \
-d '{"query":"우유"}'import requests
r = requests.post(
"https://api.reefapi.com/ssg/v1/search",
headers={"x-api-key": REEF_KEY},
json={
"query": "우유"
},
)
print(r.json()["data"])Have a question? We got answers.
The questions people actually ask before wiring up SSG.COM (쓱닷컴).
Get a free key →Do I need an SSG.COM account?▾
No. Everything is read logged out, and you call reefapi.com from anywhere.
Can I search only E-mart, Traders or early-morning goods?▾
Yes. mall picks a mall's catalogue (milk: E-mart 79,583, Traders 1,255, Shinsegae Mall 87,506). A mall's catalogue also carries some goods cross-listed from another mall, so each row keeps its own mall. For E-mart store goods only, use delivery=ssg_delivery (218 milk items); for early-morning goods delivery=early_morning (195).
Which filters work?▾
Mall, seven sorts, price range, delivery type (쓱배송, 새벽배송, Traders delivery, store pickup, today dispatch, department, overseas direct), benefit (free shipping, discounted, N+1, flyer, department sale), sold-out exclusion and category. Each was checked against the unfiltered total of 162,260 for milk: 3,000 to 5,000 won 6,288, free shipping 87,575, 흰우유 category 16,424.
Does the price depend on the E-mart store?▾
E-mart goods are priced and stocked by the delivering store. SSG uses its default store for a visitor without an address, and every such row says store_defaulted true with the store's name. Choosing another store needs a member address and is not offered.
Do I get reviews?▾
Yes. reviews returns 30 per page with rating, text, date, masked buyer id, option, store and answers such as taste and freshness, plus the total, average, photo and video counts and SSG's own AI summary. product includes the same summary.
Does product return the full product page?▾
product returns the item's live listing: prices, unit price, benefits, stock, mall, seller, store, delivery and review summary. The page's description, option list and specification table are not returned.
How deep can I page?▾
40 rows per page, up to page 100. Pages 1, 2 and 3 of milk shared no item.
What is the SSG.COM (쓱닷컴) API?▾
SSG.COM (쓱닷컴) API is a ReefAPI endpoint group for e-mart, traders and shinsegae mall on ssg.com: prices, unit prices, stock, delivering store, 쓱배송 and 새벽배송, reviews. It returns live JSON through POST requests under /ssg/v1.
Is the SSG.COM (쓱닷컴) API free to try?▾
Yes. ReefAPI starts with 1,000 free credits, no card required. SSG.COM (쓱닷컴) calls use the same shared credit balance as every other ReefAPI engine.
Do I need a SSG.COM (쓱닷컴) login or account?▾
No login to SSG.COM (쓱닷컴) is needed for the API response. You call ReefAPI with your x-api-key header, and the playground can run live examples before you create a production key.
How fresh is the SSG.COM (쓱닷컴) data?▾
The page example is captured from a live search call, and production requests fetch live data through ReefAPI rather than a static sample.
How many credits does the SSG.COM (쓱닷컴) API use?▾
SSG.COM (쓱닷컴) actions currently cost 3 credits per successful call. Failed or blocked calls are free. All APIs draw from one credit pool.
Can I call SSG.COM (쓱닷컴) from an AI assistant or MCP client?▾
Yes. Connect ReefAPI once through MCP and your assistant can call ssg actions with the same key, credit pool and JSON envelope used by normal REST requests.
Is the SSG.COM (쓱닷컴) API a SSG.COM (쓱닷컴) scraper?▾
It is the managed alternative to a DIY SSG.COM (쓱닷컴) scraper. Instead of building and maintaining your own scraper — proxies, headless browsers, captcha and constant breakage — you call one ReefAPI endpoint and get the same e-mart, traders and shinsegae mall on ssg.com: prices, unit prices, stock, delivering store, 쓱배송 and 새벽배송, reviews back as clean JSON.
320 E-commerce & Marketplaces APIs on the same key
One key, one credit pool, one response envelope. If you are pulling SSG.COM (쓱닷컴), you are one call away from the rest of the category — no second contract, no second integration.
Need something this API does not do?
Name the endpoint, the field, or a source we do not carry yet. We ship new APIs every week and you would be first to get the key. Real people read every message and reply the same day.
Try it on your own data before you pay anything
The call above is the real endpoint, not a recording. A free key gives you 1,000 credits, the other 584 APIs, and the same envelope everywhere.
Endpoints, parameters and credit costs on this page are read from the live catalog and cannot drift from what the API accepts. Field notes were captured on 2026-10-18.